B2B storytelling is essential for capturing the attention and interest of audiences who are inundated with information and choices. By using narratives that resonate, B2B brands can create a lasting impact and stand out in a crowded marketplace.
A good brand (your brand) is like your favourite restaurant. It’s the chefs in the back, the amount of care put into every meal, it’s how people greet and serve you, and the way you feel once you leave. Marketing probably got you in the door to begin with. But while marketing is how you […]
Sales and marketing agency, Attain, has announced a definitive merger with packaging and advertising company, Bubble Design, in a move that adds FMCG experience and additional depth to Attain’s full service offering. Attain NZ CEO, Sharn Piper, said Owner of Bubble Design, Teri Forsyth, joins Attain as Brand Account Director, where she will make a […]