FEDeral Products Case Study

FEDeral Products Case Study

FED Sees a 44% Increase in Sales

Attain Case Study

The Problem

FEDeral Hospitality Equipment is a commercial kitchen equipment company that has a proud history of serving catering, baking and food industries for over 45 years. They supply and import a large range of commercial food equipment such as commercial refrigeration, cookware and furniture.

Attain worked with FEDeral Hospitality Equipment as they wanted to be able to clear a substantial amount of stock sitting in their warehouse to make space for new items.

The Solution

From listening to the needs of the client, Attain came up with the ‘Sale Campaign.’ Firstly, a strategy was put together to ensure that Attain understood the client and their needs as this plays an essential role in getting the right outcomes.

A clear marketing pathway was then put together. The purpose of this was to make sure that customers would always be led to a conversion point whether this was on Facebook, a landing page, their website or simply by picking up the phone. To do this, an easy-to-use ‘shop’ setup was implemented on each platform.

Graphics and video content were created, with the focus being around the sale campaign being a quick sale, good quality but not too high end.

The Outcome

The team at FEDeral Hospitality Equipment were very happy with the results from the ‘Sale Campaign’, experiencing a noticeable increase in phone calls, showroom foot traffic and online sales.

In total, there was a 44% increase in sales in the month of the campaign, year on year. This was a massive achievement and huge success for the client.

Brand

Brand Strategy


Brand Development


Brand Workshop


Website Design


Brand Management


Brand

Create Ripples. Grow Seeds.

“Your brand is the single most important investment you can make in your business” – Steve Forbes

Discover your story and show your customers what makes you unique. We capture the essence of your business and create a brand that people love and resonate with.

Marketing

Marketing Strategy


B2B Lead Generation


Reputation+Marketing


Content Creation


Automation


Social Media Management


Digital Marketing


Marketing

“Don’t optimize for conversions; optimize for revenue.” – Neil Patel

Marketing needs to take a carefully thought out and targeted approach. Facebook isn’t necessarily where it’s at, neither is Google, LinkedIn, or any other channel – it depends on your customers; their touchpoint, needs, problems, and questions.

Sales

Strategy Development


Training/Coaching


Attain World


Consulting


Contract Sales Management


Conference Speaking


Sales

“How you sell matters. What your process is matters. But how your customers feel when they engage with you matter more.” – Tiffani Bova

In a world where many customers know more about selling than the person who is actually doing the selling, how do you create the ability to make sales?

Media

Reputation Strategy


Syndication


Content Writing


Media Liason


Media

“If you don’t give the market the story to talk about, they’ll define your brand’s story for you” – David Brier

…Don't leave it to chance.

The ability to identify and reach your audience in just the right way at just the right time with the exact right message was once an art form.

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