Foo Du Case Study

Foo Du Case Study

Stand Out + Be Loved = Branding ROI.

Attain Case Study

The Problem

Max runs a very successful dumpling manufacturing business, making one of
New Zealand’s favourite authentic Chinese dumplings.

Massively popular with Asian supermarkets and the Asian community in New Zealand,
he wanted to expand his market and get his yummy dumplings into Kiwi tummies.

This meant a new business name, logo and brand that would communicate and resonate
with this new target customer base.

He started working with a student, however, they didn’t take the time to get to know
Max or his story.

They had no process and barely went over a brief before getting straight into it. There was
no plan, agreed on costs, or even a roadmap of the journey he was about to go on. They
just started spitting out business names and creating logo concepts. And the concepts
developed looked cheap

Our Solution

So, Max turned to Attain to develop a brand that would engage their new audience.

Firstly, they guided him through their process to understand his business
and uncover his story.

Using this knowledge, they were able to develop a logo and brand that not only he loved,
but also turned his customers into raving fans.

Colours were an essential part of this, incorporating golden yellow and red to retain the
connection to Max’s Chinese influence.

The new brand was rolled out throughout their business including their Silverdale
restaurant and Attain worked with We Don’t Have Elephants
to deliver a funky fit-out.


The feedback from customers is fantastic.

Foo Du’s story made them fall in love with the brand and the whole look and feel of their
modern fusion restaurant have customers repeatably coming back to enjoy Max’s yummy

Foo Du stands out, so much so in a very crowded market, that his yummy
dumplings and brand were approached to open a new restaurant in Commercial Bay,

Overall, combining Foo Du’s brand with interior design, marketing and content result in
an awesome story and real success.


Brand Strategy

Brand Development

Brand Workshop

Website Design

Brand Management


Create Ripples. Grow Seeds.

“Your brand is the single most important investment you can make in your business” – Steve Forbes

Discover your story and show your customers what makes you unique. We capture the essence of your business and create a brand that people love and resonate with.


Marketing Strategy

B2B Lead Generation


Content Creation


Social Media Management

Digital Marketing


“Don’t optimize for conversions; optimize for revenue.” – Neil Patel

Marketing needs to take a carefully thought out and targeted approach. Facebook isn’t necessarily where it’s at, neither is Google, LinkedIn, or any other channel – it depends on your customers; their touchpoint, needs, problems, and questions.


Strategy Development


Attain World


Contract Sales Management

Conference Speaking


“How you sell matters. What your process is matters. But how your customers feel when they engage with you matter more.” – Tiffani Bova

In a world where many customers know more about selling than the person who is actually doing the selling, how do you create the ability to make sales?


Reputation Strategy


Content Writing

Media Liason


“If you don’t give the market the story to talk about, they’ll define your brand’s story for you” – David Brier

…Don't leave it to chance.

The ability to identify and reach your audience in just the right way at just the right time with the exact right message was once an art form.


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