SaaS Company Case Study

SaaS Company:

From Near Liquidation to $400k In Monthly Sales

Attain Case Study

The Problem

We were approached by a client who like many businesses, was finding the impacts of the pandemic immensely debilitating.

Their sales were down $100,000 a month with a break-even point of $150,000 per week.

And, key staff members were being let go in an attempt to slow the haemorrhaging of cash. When the pandemic hit, the remaining team were brought down to 80% salary.

Quality leads and prospects were bleak, and the owner was rapidly running out of options.

With his last bit of remaining funds, he decided to put his hand up and ask for help.

The team at Attain has a proven track record in helping businesses grow their revenue and realise their potential. However, it was a race against the clock with this client. With the threat of liquidation growing closer by the day, we needed to turn things around, fast.

Our Solution

Our first step was to rebuild and reconstruct their sales team and their processes.

Having gone through a significant period of revenue drought with the added pressures of COVID and working from home, the sales team felt defeated. They needed a confidence boost.

Through our programme, we helped them identify their strengths and guided them in how to play to them.

On top of that, we helped identify the clients they needed to secure to get the business back up and running again. Our marketing team then began weaving in tactics to help build brand awareness through Attain's most successful marketing strategy - Reputation + Marketing.

These efforts, plus the efforts of the newly reengergised sales team, the business was able to get in front of new and sustainable potential clients before successfully converting them into customers.

With sales slowly gaining new traction, we focused our attention on growing their sales team.

We consulted with the senior leaders on who they should be adding to their sales team and assisted with selecting and onboarding new sales employees.

The Outcome

The growth our client saw was nothing short of life-saving.

In just one month, sales increased by $240,000. In two months, it was up by $350,000, and after month three, sales were growing well-above $400,000.

As sales came through the front door, the whole organisation came back to life. Staff was re-employed, new markets developed, and a completely new sales process and philosophy were set in place.

Brand

Brand Strategy


Brand Development


Brand Workshop


Website Design


Brand Management


Brand

Create Ripples. Grow Seeds.

“Your brand is the single most important investment you can make in your business” – Steve Forbes

Discover your story and show your customers what makes you unique. We capture the essence of your business and create a brand that people love and resonate with.

Marketing

Marketing Strategy


B2B Lead Generation


Reputation+Marketing


Content Creation


Automation


Social Media Management


Digital Marketing


Marketing

“Don’t optimize for conversions; optimize for revenue.” – Neil Patel

Marketing needs to take a carefully thought out and targeted approach. Facebook isn’t necessarily where it’s at, neither is Google, LinkedIn, or any other channel – it depends on your customers; their touchpoint, needs, problems, and questions.

Sales

Strategy Development


Training/Coaching


Attain World


Consulting


Contract Sales Management


Conference Speaking


Sales

“How you sell matters. What your process is matters. But how your customers feel when they engage with you matter more.” – Tiffani Bova

In a world where many customers know more about selling than the person who is actually doing the selling, how do you create the ability to make sales?

Media

Reputation Strategy


Syndication


Content Writing


Media Liason


Media

“If you don’t give the market the story to talk about, they’ll define your brand’s story for you” – David Brier

…Don't leave it to chance.

The ability to identify and reach your audience in just the right way at just the right time with the exact right message was once an art form.

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