SaaS Company Sales Growth Case Study
From Near Liquidation to $400k In Monthly Sales
We were approached by a client who like many businesses, was finding the impacts of the pandemic immensely debilitating, sales growth had ground to a halt.
Their sales were down $100,000 a month with a break-even point of $150,000 per month.
And, key staff members were being let go in an attempt to slow the haemorrhaging of cash. When the pandemic hit, the remaining team were brought down to 80% salary.
Quality leads and prospects were bleak, and the owner was rapidly running out of options.
With his last bit of remaining funds, he decided to put his hand up and ask for help.
The team at Attain has a proven track record in helping businesses grow their revenue and realise their potential. However, it was a race against the clock with this client. With the threat of liquidation growing closer by the day, we needed to turn things around, fast.
Our first step was to rebuild and reconstruct their sales team and their processes.
Having gone through a significant period of revenue drought with the added pressures of COVID and working from home, the sales team felt defeated. They needed a confidence boost.
Through our programme, we helped them identify their strengths and guided them in how to play to them.
On top of that, we helped identify the clients they needed to secure to get the business back up and running again. Our marketing team then began weaving in tactics to help build brand awareness through Attain’s most successful marketing strategy – Reputation + Marketing.
These efforts, plus the efforts of the newly reengergised sales team, the business was able to get in front of new and sustainable potential clients before successfully converting them into customers.
With sales slowly gaining new traction, we focused our attention on growing their sales team.
We consulted with the senior leaders on who they should be adding to their sales team and assisted with selecting and onboarding new sales employees.
The growth our client saw was nothing short of life-saving.
In just one month, sales increased by $240,000. In two months, it was up by $350,000, and after month three, sales were growing well-above $400,000.
As sales came through the front door, the whole organisation came back to life. Staff were re-employed, new markets developed, and a completely new sales process and philosophy were set in place.