A business divided against itself cannot stand.
Over the years I have worked with many companies that have a divide between sales and marketing and always felt disheartened by this fact. I’ve questioned the viability of a business being sustainable long term with two teams at war with business each other. Then comes the operational business department – which also has its own agenda.
In one company I was told ‘if you aren’t arguing with ops you aren’t doing your job’.
Now throw customer service/account management in the mix and you have essentially have 4 differing opinions on how to move a business forward and how to engage with a customer. They all have differing tech stacks, different processes, different teams, the list goes on.
The old saying ‘a house divided against itself cannot stand’ is the same in business.
Sales are going in one direction, marketing another, operations has their agenda and then the customer business service team is usually stuck in the middle! Daily tussles occur, frustrations rise… and if you think your customers aren’t seeing this, then you are kidding yourself.
Whatever is going on internally in your ‘house’ (business), will always, eventually get exposed. Internal division will always, in some shape or form, eventually be evident on the outside of your company. It could be through the faces of your Account Managers trying to cover frustration, it could be through the wrong message coming out via the marketing team… but it will come out. I guarantee it!
Welcome to the stage, Rev-Op’s!
Table of Contents
Implementing Rev-Op’s Philosophy: The Key to Streamlined Operations, Customer-Centricity in Business
I believe implementing the philosophy of Rev-op’s from the early stages of your company is the smart thing to do. Here’s why:
- It encourages all departments to use the same tech platforms whether you have 3 in your company or 300, ensuring everyone is on the same page and clearly communicating across all departments.
- Rev-Op’s ensures everyone understands that the customer is at the centre of all decisions, not the outcome of all decisions.
- Introducing Rev-Op’s will ensure productivity remains high, that your team is focused on performance and serving your customers to the highest standards.
- And you will have clean data – imagine that! Data you can actually use! Not data just sitting there with no value.
There are so many other benefits to implementing Rev-Op’s and at Attain we are only at the beginning of this journey but already, the benefits are being realised. Join us as we discuss this journey and whether Rev-Op’s is just a trend here.
Embracing a Shared Vision
To thrive, a business must rally around a common purpose. A shared vision provides a unifying force that aligns every individual towards a common goal. When employees understand and believe in the company’s mission, they become motivated, focused, and driven to succeed. A unified vision acts as a guiding light, fostering a sense of belonging and collective ownership.
Cultivating Open Communication
Effective communication is the lifeblood of any successful organization. Without it, misunderstandings and conflicts arise, hampering productivity and stifling growth. By fostering an environment of open and transparent communication, businesses can ensure that information flows freely, ideas are shared, and conflicts are resolved promptly. This unity of communication helps in breaking down silos, fostering collaboration, and creating a supportive work culture.
Nurturing a Collaborative Culture
Teamwork makes the dream work! Encouraging collaboration within and across teams enables employees to pool their diverse skills and perspectives. When individuals work together towards a common objective, the collective intelligence multiplies, leading to innovative solutions and improved efficiency. A collaborative culture also promotes trust, respect, and camaraderie among employees, boosting morale and job satisfaction.
Building Strong Leadership
Leadership plays a pivotal role in fostering unity within a business. Strong leaders inspire and motivate their teams, leading by example and setting clear expectations. They foster a culture of inclusivity, empowerment, and continuous learning, creating an environment where everyone feels valued and motivated to contribute their best. Effective leadership also ensures that conflicts are resolved promptly, preventing divisions from deepening.
Alexandra Donaghy
M: +64 21 029 01370
E: alex@weareattain.com
