Hiring a Virtual Marketing Manager? Your Guide to Making the Right Choice.
The role of a virtual marketing manager these days requires skill and knowledge in many areas – areas that without one or the other, could mean less chance of success for you and the client. As the marketing sphere continues to quickly shift and grow, the different needs that are unique to each company you work with also grow. This places heavy dependence onto the virtual marketing manager, which is why it is crucial to get the right person on side.
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Here are my top things that you should consider when hiring a virtual marketing manager:
- Can they work with an external and internal team?
– They have to be able to work either with your team or build a team quickly to ensure results.
- Do they have an all-round knowledge of marketing channels?
– You don’t want a channel specialist in this role, rather someone who is flexible to move with the market shifts and can determine what will best suit your company.
- Omni-channel and multi-channel specialist
– It’s important to work with someone that understands the difference and why they are relevant to certain industries.
- Do they have an understanding of PR and media?
– An essential marketing strategy involves the understanding of this area as it plays a big role in building a reputation – no matter what industry you are in.
- Do they have an understanding of print (offset, flexo, digital, screen, signage, 3D) management?
– Having this knowledge can literally save you thousands. Without it, the MM can misunderstand the requirements and overspend.
- Project management
– This is an essential key to marketing, so being able to manage content creation and activation across multiple platforms is very important.
- Do they understand design and creative content creation?
– Again, having this knowledge and can save thousands and also save time. Having technical knowledge of design and content creation means they can side-line new ideas quickly and efficiently.
- Ensure they have an understanding of balancing the budgets
– You don’t want a virtual marketing manager that is going to overspend and put your company in a precarious position. You want someone who understands the key objectives and can make magic happen with the budget.
- Has an understanding of video and music production
– Don’t forget this is an important part of your brand and it is often forgotten.
- Are they passionate about pursuing the next big thing and not scared to take risks?
– Enough said.
- Event management that can work online and offline
– For obvious reasons, in this day and age having an understanding of Livestream and also how to create an engaging live event is paramount.
- Do they have an existing team to draw on if required?
From this list, it’s fair to say that the role of the virtual marketing manager is not easy or straight forward, but there are people out there, and when you do find that special all-rounder, you’ll be sure to maximize your chance for success and efficiency.
The Benefits of a Virtual Marketing Manager
In this digital age, having a remote marketing manager brings numerous advantages. Explore how hiring a virtual professional can enhance your marketing efforts, improve flexibility, reduce costs, and tap into a wider talent pool.
Defining Your Needs
Before embarking on your search, it’s crucial to outline your specific requirements. Assess your marketing goals, identify the skills and expertise you need, and determine the level of experience necessary for success. This clarity will guide you in finding the perfect fit for your business.
Sourcing Top Talent
Discover effective strategies to find qualified virtual marketing managers. Explore online platforms, industry-specific networks, and professional associations. Don’t overlook the power of referrals and consider partnering with a reputable virtual staffing agency to save time and effort.
Learn how to assess virtual marketing manager candidates effectively. Beyond their resume and qualifications, delve into their remote work experience, communication skills, adaptability, and creative problem-solving abilities. Consider conducting video interviews to gauge their cultural fit with your team.
Communication and Collaboration
Building a strong virtual relationship requires effective communication and collaboration. Explore tools and techniques for seamless remote teamwork, including project management software, video conferencing platforms, and regular check-ins to foster a sense of unity and accountability.
Alexandra Donaghy – Marketing & Creative Director
M: 09 366 1665