The Problem

Max runs a very successful dumpling manufacturing business, making one of
New Zealand’s favourite authentic Chinese dumplings.

Massively popular with Asian supermarkets and the Asian community in New Zealand,
he wanted to expand his market and get his yummy dumplings into Kiwi tummies.

This meant a new business name, logo and brand that would communicate and resonate
with this new target customer base.

He started working with a student, however, they didn’t take the time to get to know
Max or his story.

They had no process and barely went over a brief before getting straight into it. There was
no plan, agreed on costs, or even a roadmap of the journey he was about to go on. They
just started spitting out business names and creating logo concepts. And the concepts
developed looked cheap

Our Solution

So, Max turned to Attain to develop a brand that would engage their new audience.

Firstly, they guided him through their process to understand his business
and uncover his story.

Using this knowledge, they were able to develop a logo and brand that not only he loved,
but also turned his customers into raving fans.

Colours were an essential part of this, incorporating golden yellow and red to retain the
connection to Max’s Chinese influence.

The new brand was rolled out throughout their business including their Silverdale
restaurant and Attain worked with We Don’t Have Elephants
to deliver a funky fit-out.


The feedback from customers is fantastic.

Foo Du’s story made them fall in love with the brand and the whole look and feel of their
modern fusion restaurant have customers repeatably coming back to enjoy Max’s yummy

Foo Du stands out, so much so in a very crowded market, that his yummy
dumplings and brand were approached to open a new restaurant in Commercial Bay,

Overall, combining Foo Du’s brand with interior design, marketing and content result in
an awesome story and real success.

From sales and marketing to brand and leadership, we help good businesses become LEGENDARY™. Get started with an initial consultation.