HOW GETTING CAUGHT IN THE HEADLIGHTS CAN IMPROVE YOUR MARKETING RESULTS
Did you know that cat’s eyes (the reflective road safety devices illuminated by headlights on modern roads) – owes its existence to marketing? In 1927, Richard Hollins Murray patented reflective glass beads for advertising signs and road signage. In 1934, Percy Shaw based his cat’s eyes on Murray’s reflective beads and in so doing, gives […]